Natasha Tonić launched in August 2017 with the intention of changing women’s swimwear for the better. For decades, swimsuits have been made out of polyester, which is non-biodegradable and bad for the skin. Our swimwear fabric is based around a unique, natural hemp fiber that is anti-microbial, UV resistant, durable and a healthier choice for your skin.

Natasha Tonić has a minimalistic approach. Our sustainable swimwear is designed for those who like to pack light. Silhouettes are classic with a modern twist. It is made for the women we know: The active woman. The rosé drinker. The gallery hopper. The pick up and go on a moment's notice traveller. 

Our revolutionary hemp fiber allows our swimsuits to perform double duty as lingerie, bodysuits or activewear. It is season-less and thereby reduces unnecessary waste. 

Natasha Tonić is sewn, dyed and dreamed up locally in Los Angeles, California.  

We partnered up with nonprofit organization based in California

"5 Gyres" and donate 5% of every NT swimsuit sold to help fight against the plastic pollution in our oceans.