Natasha Tonić launched in August 2017 with the intention of changing women’s swimwear for the better. For decades, swimsuits have been made out of polyester, which is non-biodegradable and bad for the skin. Our swimwear fabric is based around a unique, natural hemp fiber that is anti-microbial, UV resistant, durable and a healthier choice for your skin.
Natasha Tonić has a minimalistic approach. Our sustainable swimwear is designed for those who like to pack light. Silhouettes are classic with a modern twist. It is made for the women we know: The active woman. The rosé drinker. The gallery hopper. The pick up and go on a moment's notice traveller.
Our revolutionary hemp fiber allows our swimsuits to perform double duty as lingerie, bodysuits or activewear. It is season-less and thereby reduces unnecessary waste.
Natasha Tonić is sewn, dyed and dreamed up locally in Los Angeles, California.